CARVER'S REACH

CARVING OUT A LIFE WELL CRAFTED.

As part of our successful campaign to sell property in a boutique, master-planned community in South-East Queensland's booming South-West Corridor, we developed a
signature art work for the Sales Centre based on the historic storyline we had developed.

The campaign captured the essence of the area's history at Park Ridge, where pioneer settlers had once 'carved out' a life from the forest, literally building their homes from the trees. The new development, promising a 'Life Well Crafted', incorporated a forest regeneration project, and used a tree-ring device as a branding element.

This was applied to a bespoke beer can, with the branded beer given as gifts to builders, supplied as refreshments at builder briefings and for events at the Carver's Reach Sales Centre.

The campaign drew the support of Logan City Council and attracted local member Bert van Manen to attend the sod turning.