The Queensland Government, through Health & Wellbeing Queensland, fund a health action initiative managed by Diabetes Australia in conjunction with a collective of health organisations referred to as the Healthier Queensland Alliance. Edison was tasked with refreshing their brand and providing strategic guidance. We started by applying anecdotal and stakeholder feedback to the brand refresh and making the look more ‘grown up’ and professional — particularly for the health sector. We also tested new messaging in regional areas and have since completed a consumer segmentation project that led to a whole new, targeted approach for this ‘healthy habits’ program, with segmented messaging.